Description
Senior Social Media Manager Role Overview We are looking for a highly capable, hands-on Senior Social Media Manager to take ownership of a portfolio of high-value Facebook pages across our entertainment and media network. The role will initially be centred on Facebook, while also helping extend successful brands and content across Instagram, TikTok, X and other platforms. Our pages serve large, highly engaged communities built around some of the world’s biggest entertainment verticals, including Netflix, horror, Marvel, DC, Star Wars, gaming, film, television and wider fandom culture. This role will be responsible for the day-to-day performance and growth of several established pages, while also supporting content execution and strategy across the wider network. The ideal candidate combines strong editorial judgment, platform expertise and a genuine understanding of online entertainment communities and the content that drives them. Key Responsibilities - Own and manage a portfolio of approximately 5–7 Facebook pages, including several high-value and established assets. - Take full responsibility for daily content sourcing, captioning, publishing, scheduling and optimisation across assigned pages and channels. - Deliver consistently strong posting volume without sacrificing content quality, accuracy or relevance. - Be accountable for performance across impressions, engagement, follower growth and revenue. - Identify, develop and scale news templates, graphics, memes, short-form video and other engagement-led content formats. - Create, edit and repurpose platform-native short-form video content, including selecting footage, developing strong hooks, adding captions and on-screen text, and adapting assets to the requirements of Facebook, Instagram, TikTok and other platforms. - Source and package content across major entertainment verticals such as Netflix, horror, Marvel, DC, Star Wars, gaming, film and television. - Understand the different audiences, tones and content opportunities within each assigned fandom or vertical. - Monitor page and post performance throughout the day and adjust content mix, frequency, caption length and timing based on results. - Identify emerging trends, breaking news, trailers, casting updates, announcements and other high-potential content opportunities quickly. - Develop original content ideas that generate meaningful engagement while remaining appropriate for each page’s audience and identity. - Share strong-performing content, formats and learnings across the wider social network. - Assist with posting and coverage across other priority pages during major news cycles, team absences or performance gaps. - Help improve underperforming pages by identifying weaknesses in content selection, execution, branding or posting strategy. - Support other Social Media Managers by sharing feedback, examples and proven best practices. - Collaborate with social leadership on page strategy, content testing, network-wide initiatives and performance priorities. - Provide clear updates on page performance, experiments, key learnings, risks and next steps. - Maintain high standards of editorial accuracy, brand consistency, platform compliance and content quality. What Success Looks Like - Assigned pages and channels consistently meet or exceed performance expectations. - High-value assets maintain strong and reliable output throughout the week, with content scheduled in advance to ensure consistent weekend coverage. - Content feels native and relevant to each entertainment vertical and fandom. - Winning content formats are identified quickly and scaled across relevant pages. - Pages demonstrate measurable growth in reach, engagement, followers and reve